This year, the new addition of note is something Spotify calls your “Listening Personality.”Ĭreated with obvious inspiration from the classic Myers-Brigg personality test and its four-letter codes, the “Listening Personality” feature also introduces a four-letter combination for the user that translates into one of the 16 personality types Spotify has created. Last year, for example, Wrapped included an “Audio Aura,” which showed listeners their top two “moods” based on their listening behavior. In addition, there were nearly 60 million shares of Wrapped stories and cards across social platforms in 2021.Ĭonsumer interest in Wrapped isn’t just about the data itself but also the way that Spotify personalizes the data to its users and presents it in clever ways. In 2017, some 30 million Spotify users accessed Wrapped by last year, that figure had grown to more than 120 million. The Wrapped experience has grown in popularity over the years. The secret to its ongoing success is how it goes beyond simply offering a summary of top songs or artists to also include fun, shareable elements for music and audio fans to explore, post to social media and compare with their friends. Though other music services, including Apple Music and YouTube Music, now put together their own year-end retrospectives, Spotify’s personalized and interactive Wrapped experience for its users, creators and podcasters remains the one to beat. Biggest Gainers: The artists with at least 1 million monthly listeners in 2021 whose listener base grew by the highest year-over-year percentage in 2022.Spotify Wrapped 2022 has officially arrived. It was big, and your fans want to celebrate with you □ Methodologies:Īrtists’ Top Artists: In a comparison of the top 200 artists listened to by Spotify for Artists users and the artists listened to by non-Spotify for Artists users (consumers), these were the highest-ranking for artist listeners who ranked lower for consumers. Now it’s time to get out there and toot your own horn, pat yourself on the back, and share your Wrapped to show your friends, fans, and followers all that you accomplished in 2022. It was an incredible year for the Spotify for Artists community, and we’re confident that 2023 will be even bigger and better, as we continue to focus on artist monetization and test new products to help you connect with your biggest fans and generate additional revenue on Spotify. To the artists on these lists and beyond – congrats on all that you accomplished in 2022! See More: Learn how Kate Bush's "Stranger Things" sync drove streams and how you can maximize your music's on-screen potential too. A few of those artists saw truly incredible growth, becoming the year’s Biggest Gainers – the top 10 artists with at least 1 million monthly listeners whose listener base grew by the highest percentage in 2022. Biggest GainersĢ022 was also a year of discovery, as listeners found new music and artists found new fans from around the world on Spotify. See More: Get advice from Artists' Top Artists Phoebe Bridgers, Charli XCX, Joey Bada$$, and more in our Best Advice and Song Start series. Starting with the Artists’ Top Artists – the musicians that you, the Spotify for Artists users, listened to more than consumers did in 2022. So let’s raise a glass to your wins, your peers, and the close of another year. There’s no better compliment than when another artist listens to your music. Scroll on for this year’s edition of our Year in Music: Wrapped, which looks at the artists who saw the biggest gains in 2022 and the artists whose peers had them on repeat. Now that you’ve checked out your Wrapped, let’s take a look at the incredible year the artist community had as a collective. If you haven’t opened yours – go do it! We’ll wait… Wrapped for Artists is finally here, bringing with it new insights and new ways to connect with your fans to celebrate an amazing 2022 together.
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